Sintesis Determinan Minat Beli Mobil Listrik: Nilai, Sikap, Norma Personal, Kesadaran Lingkungan Melalui Systematic Literature Review
DOI:
https://doi.org/10.61104/alz.v4i1.3615Keywords:
minat beli, mobil listrik, perilaku konsumen, systematic literature reviewAbstract
Penelitian ini bertujuan untuk mensintesis secara sistematis faktor-faktor yang memengaruhi minat beli mobil listrik serta mengidentifikasi mekanisme hubungan antarvariabel yang dilaporkan dalam literatur terdahulu. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan mengacu pada pedoman PRISMA. Sebanyak 49 artikel jurnal bereputasi yang dipublikasikan pada periode 2021–2025 dianalisis melalui proses seleksi bertahap dan ekstraksi data terstruktur. Hasil kajian menunjukkan bahwa sikap konsumen dan norma personal merupakan determinan yang paling konsisten dan dominan dalam membentuk minat beli mobil listrik. Nilai konsumsi dan nilai hijau berperan sebagai antecedent penting yang memengaruhi pembentukan sikap dan norma personal, sementara kesadaran lingkungan umumnya bekerja secara tidak langsung melalui mekanisme internalisasi nilai dan kewajiban moral. Faktor struktural seperti risiko yang dipersepsikan, dukungan kebijakan, dan pengalaman berkendara dilaporkan memiliki pengaruh yang bersifat kontekstual dan tidak konsisten sebagai determinan langsung. Temuan tersebut juga mengindikasikan bahwa keterkaitan antarvariabel tidak sepenuhnya mengikuti pola linier, melainkan melibatkan adanya peran variabel mediasi dan moderasi dalam hubungan tersebut. Secara keseluruhan, penelitian ini menegaskan bahwa minat beli mobil listrik merupakan perilaku yang kompleks dan multidimensional. Kesimpulan penelitian ini menekankan pentingnya pendekatan konseptual integratif yang menggabungkan dimensi nilai, sikap, norma personal, dan kesadaran lingkungan dalam menjelaskan minat beli mobil listrik.
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