ALYA RAHMA WIRANDA RAMBE; MUHAMMAD GIBRAN AKBAR; TRIA NATASYA MARTAMA HUTABARAT; ALEEF RAFI RAMBE; ONAN MARAKALI SIREGAR; UMMI SALAMAH SITORUS. Pengaruh Penerapan Artificial Intelligence Dalam Content Marketing Netflix Terhadap Brand Awareness Dan Customer Loyalty: Studi Pada Mahasiswa Universitas Sumatera Utara. Al-Zayn : Jurnal Ilmu Sosial & Hukum, [S. l.], v. 4, n. 3, p. 9283–9290, 2026. DOI: 10.61104/alz.v4i3.8338. Disponível em: https://ejournal.yayasanpendidikandzurriyatulquran.id/index.php/AlZayn/article/view/8338. Acesso em: 24 jun. 2026.