RAFA NITHALAIDA; M.S. MAHRINASARI. The Influence Of Gamification Strategies On Purchase Intention : The Moderating Role Of Customer Engagement (A Study Of Kopi Kenangan Asli Users. Al-Zayn : Jurnal Ilmu Sosial & Hukum, [S. l.], v. 4, n. 4, p. 13–21, 2026. DOI: 10.61104/alz.v4i4.5888. Disponível em: https://ejournal.yayasanpendidikandzurriyatulquran.id/index.php/AlZayn/article/view/5888. Acesso em: 8 jun. 2026.