NOVI RAHMAWATI; ASYHARI. Peran Price Discount Dan Electronic Word of Mouth (E-WOM) Dalam Meningkatkan Impulse Buying Melalui Positive Emotion Pada Gen Z Pengguna TikTok Shop Di Kota Semarang. Al-Zayn : Jurnal Ilmu Sosial & Hukum, [S. l.], v. 4, n. 1, p. 5128–5142, 2026. DOI: 10.61104/alz.v4i1.3993. Disponível em: https://ejournal.yayasanpendidikandzurriyatulquran.id/index.php/AlZayn/article/view/3993. Acesso em: 30 jan. 2026.