NABILA UTARI KARUNIA PUTRI; UTE CHAIRUZ M. NASUTION; AYUN MADUWINARTI. Pengaruh Kualitas Produk, Brand Awareness, Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Skincare Whitelab Di Kalangan Generasi Z Surabaya. IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah, [S. l.], v. 2, n. 1, p. 163–172, 2026. DOI: 10.61104/iqrar.v2i1.8205. Disponível em: http://ejournal.yayasanpendidikandzurriyatulquran.id/index.php/iqrar/article/view/8205. Acesso em: 30 jun. 2026.